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MISS FLORIDA

MARKETING PLAN

Objective: To build statewide recognition of the Miss Florida Organization as both an ambassador and recruiter of the next generation of empowered women, while strengthening brand visibility, strategic partnerships, and public impact.

1. Make the Entry Point Clear

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2. Tap Into Florida’s Tourism Industry

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3. Activate Strategic Partnerships

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4. Strengthen the Princess Program Year-Round

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5. Use My Voice to Expand Reach and Redefine Presence

1. Make the Entry Point Clear

The biggest barrier to participation is often confusion. Families want to get involved, but don’t know where to start. As Miss Florida, I would collaborate with the board to develop a clear, modern breakdown of how to get started in this organization, especially for first-time families.

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Deliverables:

  • A step-by-step guide to entering as a Princess, Teen, or Miss

  • Behind-the-scenes content featuring real titleholders and families

  • A family-focused FAQ addressing costs, time, and preparation

  • Both a downloadable welcome packet and a refreshed Miss Florida app

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These resources would be distributed at local pageants, schools, tourism centers, and hotels to ensure accessibility for all. This initiative focuses on transparency, simplicity, and ease of entry for families across the state.

2. Tap Into Florida’s Tourism Industry

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Tourism is one of Florida’s leading economic drivers, and Miss Florida should be a visible part of it. While we currently collaborate with Visit Central Florida, the opportunity exists to scale this partnership to reach millions more.


Strategies:

  • Partner with Disney, Universal, SeaWorld, and Visit Florida events to elevate brand presence

  • Appear at high-traffic youth and family expos to introduce Miss Florida as a statewide presence and provide scholarship education

  • Launch a "Princess Day at the Parks" initiative with meet-and-greets and photo ops like First Friday to increase visibility of the organization

3. Activate Strategic Partnerships

The strength of the Miss Florida Organization lies not only in its legacy, but in the community it builds around its titleholders. As Miss Florida, I would expand and elevate our sponsor network with partners who actively enhance the titleholder experience while increasing brand visibility across the state.

Already committed to my journey are local partners like Momni Boutique for wardrobe styling and alterations, and Alligator Realty, which supports relocation and short-term housing, which are two practical needs for candidates as they travel and serve. 

These businesses reflect a model of what intentional, women-focused sponsorship can look like.

Moving forward, I would propose growing our roster in three strategic directions:

1. ​Resource-Based Partners: Brands that directly support candidate needs—alterations,wardrobe, transportation, and lodging—ensuring our titleholders are equipped to show up well in every space they serve.

2. Event & Visibility Sponsors: Local businesses that elevate our presence through support at appearances, offering in-kind resources like catering, venues, or localized marketing to maximize reach.

​3. Mission-Aligned Lifestyle Brands: Companies in wellness, skincare, or professional development that embody the same values we uphold (like Rebel Fitness!)

4. Strengthen the Princess Program Year-Round

The Princess Program was my own entry point into the Miss Florida Organization. It gave me a front-row seat to strong, confident women who inspired me to dream bigger and years later, I’m still here.


The program already shines during state week. As Miss Florida, I would focus on keeping that connection strong all year long.

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Enhancements:

  • Quarterly Virtual "Princess Chats" led by titleholders to build statewide sisterhood

  • "Grow With Us" badge system to celebrate returning Princesses, service hours, and event participation

  • "Princess to Teen" guide with family-friendly steps on transitioning to the Teen Competition

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This adds measurable long-term value and helps families see this as more than a one-week experience.

5. Use My Voice to Expand Reach and Redefine Presence

As a trained vocalist and advocate, I’ve learned that music doesn’t just entertain, it creates connection. 
I want to use my voice to help the Miss Florida Organization reach communities we haven’t traditionally tapped.


Initiatives:

  • Perform at local competitions, school assemblies, and tourism-sponsored events

  • Partner with schools to offer short talks on youth empowerment, sex trafficking prevention, and finding purpose through service and leadership through my community service initiative, Protecting Vulnerable Youth.

  • Host mini intro sessions or Q&As after performances to introduce girls and families to the Miss Florida experience 

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Music draws people in, but stories and service keep them coming back. This approach builds credibility, broadens our reach, and presents the crown as a symbol of active leadership.
 

"The legacy I hope to leave as Miss Florida is one of transformation through access. I want every girl in this state, regardless of background, to see herself reflected in this organization and know how to get involved, because when a girl understands the power of her voice and is given the tools to use it, she doesn’t just join our program. She steps into who she was meant to become."

Angelina Eidson

Miss Heart of Florida

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